Kuaishou has upgraded the importance of e-commerce and business departments, and has also laid out new fields such as live house sales, match, and recruitment.
The potential of the market is visible. During the pandemic, the demand for online office was magnified, and now most companies still have a rigid demand for management upgrading and improving innovation capabilities.
In the past year, like many other content platforms, Kuaishou has reached the peak of traffic dividend and growth bottleneck, and is accelerating its commercialization process.
However, the competition in the collaborative office market is becoming fierce. In the domestic collaborative office market, there are already three major office products, Dingding, Enterprise WeChat, and Feishu, backed by three major companies, Alibaba, Tencent, and ByteDance.
The online video platform Kuaishou has recently launched a collaborative office tool called Mojidoc, allowing users to work according to their needs. This marks Kuaishous entry into the collaborative office market.
File photo/Tan Yuhan (NBD)
Statistics show that the size of the domestic collaborative office market exceeded 50 billion yuan in 2021 and will reach 80.6 billion yuan by 2023, with an average annual growth rate exceeding 20%.
Kuaishou has long had the intention to take a bite of the cake. In 2022, Kuaishou acquired the online collaboration tool Yiqixie, and in 2022 Kuaishou tested the office software Qingque Collaboration. It may seem too late for Kuaishou to join the game now, but Kuaishou needs to make addition and accelerate the commercialization of its ecosystem.
Now, Kuaishou is re-entering the office market. Although it ces many challenges in obtaining a share of the cake, its entrance may also open up new possibilities for commercialization.