launches global online trade show

The trade show is expected to last till May 24 and attract about 200,000 wholesalers each day to visit, inquire and place orders.

Zhang said although COVID-19 has frustrated global cross-border trade, has maintained an upward trend, with the total transaction in April increasing by 86.3 percent year on year., launched in 1999, is a global leading cross-border B2B platform owned by Chinas e-commerce giant Alibaba Group.

File photo/Wang Xinping (NBD)

Cross-border B2B livestreaming will be introduced into this global exhibition for the first time, with more than 1,000 B2B livestreaming sessions to be held during the exhibition.


Cross-border wholesale business is about perfect matching, said Zhang, adding that based on big data on the platform, puts sellers into different layers and has requirements for buyers. Sellers can decide which group of buyers has access to all or part of their content. In this way, the platform can increase the efficiency of matching sellers with buyers, and protect intellectual property.

It took only 15 minutes of livestreaming before we began receiving numerous customers from around the globe. The effect is surprisingly satisctory, said Fan Xuequan, foreign trade manager from Dongguan Dolphin Daily Necessities Co.,Ltd, who was among the first groups to be invited for livestreaming.