During the COVID-19 epidemic, Trip.com Group hosted over 40 livestreaming programs grossing 1.1 billion yuan in orders of booked tourist products. JD.com has increased its investment in short-video livestreaming e-commerce.
File photo/Zhang Xiaoqing (NBD)
Chinas domestic tourism has started to rebound. Trip.com said it will open a flagship store on JD.com to seize the window period of the tourist market recovery.
According to the agreement, the two giants projected five visions of cooperation including reaching a wider range of users, sharing channels and resources, covering online and offline transaction scenarios, cross-industry marketing and expanding cooperation on the business travel market.
During the COVID-19 epidemic outbreak in the first half-year, tens of millions of trips booked on Trip.com were canceled or rescheduled, with orders worth more than 31 billion yuan (about 4.46 billion U.S. dollars).
Trip.com Group and JD.com each owns over 400 million active users. Trip.com Group has sustained its role as a leader in Chinas business travel market, while JD.com owns 8 million corporate clients and tens of thousands of selected merchants.
Trip.com Group promised to offer real-time tourism product inventory with competitive prices to JD.com. The tourism products are expected to be launched on JD.com within eight months.
Trip.com Group CMO Sun Bo said through the strategic cooperation, the company will not only bring JD.com highly competitive tourism products and services but also, with JD.coms support, further extend the tourism-related business, providing more diversified products and services to more than 400 million Trip.com users worldwide.